New Chevrolet Volt Ads Attack Nissan Leaf, Toyota Prius

New Chevrolet Volt Ads Attack Nissan Leaf, Toyota Prius  
Compared to the 2016 Chevy Volt, a Nissan Leaf could leave you stranded, and it’s at least far from range-anxiety free. Similarly, the 2016 Toyota Prius uses 1990s tech in its NiMh battery.
These assertions are not ours, but, but the gist of new attack advertisements Chevrolet has in store to wake public up to the new 53-mile EV range, Volt. The ads are set to debut online this fall, and also on TV.
“We’re going to go head-to-head with Leaf and Prius,” said Chevrolet’s global chief marketing officer, Tim Mahoney in a report by Ad Age. “The ads allow Chevrolet to talk in one way and they allow Chevrolet’s personality to come through. We’re going to be taking more risks.”
This revelation was given to journalists in San Francisco as the automaker has begun shipping first units to California and 10 other states following California emissions rules, and where Mahoney says it has sold the best.
2016 will be a small model year, the rest if the U.S. will get a 2017 model year beginning next spring, but meanwhile the offensive is on.
The Volt, launched its first generation in 2011 and was nearly hidden in plain sight. The car came on te heels of a bankruptcy, bailout, restructuring, and the Volt was a poster child for Republican election hopefuls because Obama backed it.
Chevrolet caught lots of criticism for not marketing it effectively nationwide, and even seemed to tuck its tail between its legs, revealing in January 2014 it has stopped advertising Volt outside California and tech fairs where public could comprehend its value.
Despite that, the Volt was, when objectively examined, really disruptive and now ads themselves will be disruptive for generation two in a mildly confrontational sort of way.
This psychology will include a scene with Leaf drivers stuck between floors in an elevator, an unnerving encounter, to get the point crosswise of an EV being stuck. Getting caught out of juice in a world oriented toward gasoline is no fun – especially when recharging takes a while for the Leaf unless you run out coincidentally at one of the few level 3 quick chargers out there.
What was not reported is the new 2016 Leaf will offer as much as 106 miles range – no doubt to counter the upgraded Volt as Leaf sales have start to fade compared to last year.
And the new Prius will son be shown in a higher-efficienct “eco” version which may have li-ion battery pioneered since 2012 in the plug-in Prius – and it will have superior fuel economy.
But the extended-range electric Volt is unique with skill to run on electricity then seamlessly switch to its 1.5-liter gas engine for hybrid mode.
Those who get it, well, they get it. But Chevrolet is trying to get past a public with apparent Volt blindness to see whether it can beat analysts predictions on tepid sales.
Mahoney said the attack ad thought is part of a “shattering perceptions” strategy that has increased brand perception by 3 percent.
The base Volt starts at $33,995, in this area $1,115 less than last year while delivering significantly longer EV range, and better mileage in gas operation at 42 mpg.
Ad Age

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Nissan e-NV200 Named ‘Best Green Van’

Nissan e-NV200 Named ‘Best Green Van’ Nissan’s all-electric e-NV200 van is proving well loved choice-wise in the UK.
The electric van received last week its sixth diligence choice in as many months, winning the Best Green Van honor at the Business Van of the Year awards in London, held by the Business Van magazine.
Nissan stated the model won at the independent awards after being place through its paces by an outside panel of expert judges. Their verdict, added Nissan, chains that of the wider motoring media, which has bestowed a string of highly regarded awards on the van since its launch in the summer.
SEE ALSO: Taxi Duties For Nissan e-NV200
In December, the e-NV200 won What Van? magazine’s Green Choice; it has also been named Diligence Innovation of the Year by GreenFleet, LCV of the Year by Next Green Car and has helped Nissan obtain the ULEV Manufacturer of the Year title at the Energy Saving Trust’s Fleet Hero awards; it also received the Green Van Manufacturer of the Year title at the Fleet Van Awards.
“Going green has by no means been so simple,” said Ralph Morton, Editorial Director at Business Van. “The electric e-NV200 is just like the standard NV200 except it costs just two pence per mile to run, has a range in excess of 100 miles, is emission free, and still manages to grant an uncompromising flat load-space stump that takes two Europallets and a 703kg payload. It’s a brilliant achievement and the van to change the perception of the electric van – it’s practical, green, cost effective all in one.”

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Nissan Leaf is Europe’s Best-Selling EV in 2014 For Fourth Straight Year

Nissan Leaf is Europe’s Best-Selling EV in 2014 For Fourth Straight Year Globally, Nissan has sold over 150,000 Leafs since launch, in the U.S. it’s over 71,000 and for calendar year 2014 just in Europe, the Japanese automaker reports 14,658 units sold.
That places it ahead of the Renault-Nissan Aliance’s Renault Zoe’s 11,227 and Tesla Model S unit sales of 8,734 for the year. Read more