New Chevrolet Volt Ads Attack Nissan Leaf, Toyota Prius

New Chevrolet Volt Ads Attack Nissan Leaf, Toyota Prius  
Compared to the 2016 Chevy Volt, a Nissan Leaf could leave you stranded, and it’s at least far from range-anxiety free. Similarly, the 2016 Toyota Prius uses 1990s tech in its NiMh battery.
These assertions are not ours, but, but the gist of new attack advertisements Chevrolet has in store to wake public up to the new 53-mile EV range, Volt. The ads are set to debut online this fall, and also on TV.
“We’re going to go head-to-head with Leaf and Prius,” said Chevrolet’s global chief marketing officer, Tim Mahoney in a report by Ad Age. “The ads allow Chevrolet to talk in one way and they allow Chevrolet’s personality to come through. We’re going to be taking more risks.”
This revelation was given to journalists in San Francisco as the automaker has begun shipping first units to California and 10 other states following California emissions rules, and where Mahoney says it has sold the best.
2016 will be a small model year, the rest if the U.S. will get a 2017 model year beginning next spring, but meanwhile the offensive is on.
The Volt, launched its first generation in 2011 and was nearly hidden in plain sight. The car came on te heels of a bankruptcy, bailout, restructuring, and the Volt was a poster child for Republican election hopefuls because Obama backed it.
Chevrolet caught lots of criticism for not marketing it effectively nationwide, and even seemed to tuck its tail between its legs, revealing in January 2014 it has stopped advertising Volt outside California and tech fairs where public could comprehend its value.
Despite that, the Volt was, when objectively examined, really disruptive and now ads themselves will be disruptive for generation two in a mildly confrontational sort of way.
This psychology will include a scene with Leaf drivers stuck between floors in an elevator, an unnerving encounter, to get the point crosswise of an EV being stuck. Getting caught out of juice in a world oriented toward gasoline is no fun – especially when recharging takes a while for the Leaf unless you run out coincidentally at one of the few level 3 quick chargers out there.
What was not reported is the new 2016 Leaf will offer as much as 106 miles range – no doubt to counter the upgraded Volt as Leaf sales have start to fade compared to last year.
And the new Prius will son be shown in a higher-efficienct “eco” version which may have li-ion battery pioneered since 2012 in the plug-in Prius – and it will have superior fuel economy.
But the extended-range electric Volt is unique with skill to run on electricity then seamlessly switch to its 1.5-liter gas engine for hybrid mode.
Those who get it, well, they get it. But Chevrolet is trying to get past a public with apparent Volt blindness to see whether it can beat analysts predictions on tepid sales.
Mahoney said the attack ad thought is part of a “shattering perceptions” strategy that has increased brand perception by 3 percent.
The base Volt starts at $33,995, in this area $1,115 less than last year while delivering significantly longer EV range, and better mileage in gas operation at 42 mpg.
Ad Age

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5 Things To Know About Plug-in Hybrids

5 Things To Know In this area Plug-in Hybrids Plug-in hybrids were first introduced in late 2010, and several automakers have said we will be seeing several more over the next few years.
To date the selection for sale in the U.S. tallies to nine but reasons why they are on the rise include they’re an brilliant way for automakers to meet increasingly tough emissions and mpg regulations.
If you are just learning in this area them, following are some highlights and insights to get you started.
A Couple Different Types
As vehicles that build upon technology already developed for regular gas-electric hybrids, there are a couple of general categories of plug-in hybrid electric vehicles (PHEV).
Ford’s Fusion Energi is a excellent choice in a midsized sedan.
These are the 1) “extended-range electric vehicles” (EREV) and 2) parallel or blended hybrids.
SEE ALSO: Glossary of Electrified Vehicle Stipulations – Part One
Within the EREV category for now is only the Chevy Volt and Cadillac ELR. The now-vanished Fisker Karma had been one, and it was really a pure “series hybrid” by no means allowing the engine to drive the wheels but using it to only to generate electricity. The GM products are similar and operate in series mode much of the time.
All other plug-in hybrids are blended variety. Here the engine and electric motor both are connected involuntarily to the wheels. Like the EREVs, they also have lithium-ion batteries to grant a certain electric range and then when that is depleted, they go back to regular hybrid operation.
Some PHEVs Are Greener Than Others
There is a bit of a dichotomy going on in the marketplace. Cars targeted at ordinary work-a-day pouring like the Volt, Ford C-Max and Fusion Energi siblings, Toyota Prius PHV, and pending Hyundai Sonata PHEV are the greenest.
Green speaks to greenhouse gas emissions, and the flip side of that coin is fuel efficiency, or in other words potential fuel savings. Read more

2016 Chevrolet Volt Rated For 53 Miles Electric Range

2016 Chevrolet Volt Rated For 53 Miles Electric Range The 2016 Chevrolet Volt is EPA rated for 53 miles all-electric range.
This 3-mile increase over an estimated 50 miles announced this January in Detroit will be welcome as each bit counts, as will a mild bump in efficiency of 106 MPGe over 102 projected, and 42 mpg over 41 projected in gas-only operation.
The MPGe, or “miles per gallon equivalent” is a measurement equating the car as being as efficient in electric operation as a 106 mpg square vehicle – four times the national average 24 mpg.
While 106 is now official, it matches what Chevrolet inadvertently posted by “mix” June 11 on the Volt’s specification sheet page. It had also posted “43 mpg,” but reverted to 41, and now it’s officially it’s 42 – on regular gas, not premium like the first generation Volt required.
The 53 mile range makes it even more the hands-down longest-range plug-in gas-electric car sold, followed by the pending 2016 Hyundai Sonata PHEV which may get 24 miles, and the Ford Energi siblings which are rated for 19. Read more

Automakers: Safety Tech Should Count Towards CAFE Credits

Automakers: Safety Tech Should Count Towards CAFE Credits An automaker trade assemble wants regulators to grant CAFE credits for autonomous technology.
Collision warnings, automated braking and adaptive cruise control are more than just safety features, said Mitch Bainwol, president and CEO of the Alliance of Automobile Manufacturers. They are fuel-efficiency boosters.
Bainwol’s diligence lobbying assemble represents 12 auto manufacturers, including Ford Motor Co., Toyota, General Motors Co., and Fiat Chrysler.
“New safety systems are fuel economy game-changers, because fewer crashes mean less congestion, less fuel use, and fewer carbon emissions,” said Bainwol.
“The Texas Transportation Institute estimates that, in 2011, congestion in 498 metropolitan areas caused Americans to travel 5.5 billion hours more and buy an extra 2.9 billion gallons of fuel.”
A separate study by the University of California at Riverside estimated that technology to decrease accidents and congestion would reduce emissions by as much as 30-percent.
In a white paper on automated vehicles, the National Highway Traffic Safety Administration (NHTSA) agrees with these conclusions.
“Vehicle control systems that automatically accelerate and brake with the flow of traffic can conserve fuel more efficiently than the average driver,” wrote the NHTSA.
“By eliminating a generous number of vehicle crashes, highly effective crash avoidance technologies can reduce fuel consumption by also eliminating the traffic congestion that crashes cause each day on our roads.
“Reductions in fuel consumption, of course, yield corresponding reductions in greenhouse gas emissions.
To the extent vehicles can communicate with each other and with the highway infrastructure, the potential for safer and more efficient pouring will be increased even more.”
SEE ALSO: New Car MPG Up in January, Greenhouse Gases Down
But translating the benefits from autonomous tech directly to gains in fuel economy is challenging, according to former NHTSA leader David Strickland.
“It’s going to be very hard to prove the amount of crashes avoided … that turns into the amount of congestion avoided that turns into the amount of fuel savings and emissions reduced,” said Strickland.
“You want to give a credit for something that is consequential.”
The potential connection between safety features and fuel economy is not a new topic for the auto diligence, said Mike Spector with The Wall Street Journal.
But the upcoming review of CAFE guidelines is prompting automakers to spotlight the thought again.
“In 2012, when setting new fuel-economy standards, regulators said safety features should be evaluated only on their skill to save lives or reduce injuries, and not be considered for mileage credits,” Spector said.
“Exploiting the benefits of the technology is critical for auto makers ahead of 2017’s so-called midterm review of U.S. mileage standards.”
For the upcoming review, the NHTSA stated that it may “consider evidence” to see if safety tech “can be shown to have a significant effect” on fuel economy. The EPA, but, is hesitant to take the matter back under examination.

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EPA Updating MPG Testing Guidelines

EPA Updating MPG Testing Guidelines The U.S. EPA allows automakers to self-test their mpg ratings, there’s a degree of an honor system under current rules, but following corrections by Ford and Hyundai/Kia, the federal agency is tightening its procedures.
Specifically, how automakers prepare vehicles for road load values to measure rolling resistance and aerodynamic drag are being revised from a 50 mph coast-down on a honest and flat test track to 70 mph.
The coast-down load values are used to calibrate the automakers’ dynamomenters when they measure vehicles according to the EPA test cycle.
This stricter procedure will also see more audits of automakers and potential fines to keep automakers honest and accurate.
In 2012 Hyundai and Kia were found to have miscalculated the coast-down testing of vehicles leading them to estimate higher than realistic mpg ratings on window stickers including hybrid models. They’ve since been hit with a $350 million fine and have apologized for their part in the error.
Another loophole yet open was capitalized upon by Ford which rated its C-Max Hybrid the same as the more aerodynamic Fusion Hybrid because they shared the same powertrain.
This loophole is still open, and the EPA is looking to close it. Ford has downgraded its models twice in the past couple of years.
The EPA’s Chris Grundler, director of the Office of Transportation Air Quality said the government remains concerned how automakers are grouping vehicles.
And of course, even if everyone does fastidiously follow the rules, the ancient adage “your mileage may vary” remains right, and probably more so for hybrids.

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Redesigned 2016 Volt Looks Altogether Better

Redesigned 2016 Volt Looks Altogether Better The pending 2016 Chevrolet Volt was previewed by a focus assemble in California this week, allowing impressions to leak out.
Stylistically, the Volt now riding on the D2XX platform shared by the redesigned Cruze is wider, longer, probably humanizing potential road handling, and accommodating more back seat space.
The top image is a photoshopped mirror image done by kdawg.com of an original which had only half of the adjoin revealed by the cover.
Original photo, not photoshopped.
Focus assemble members were shown the whole car but ansctioned images are only of a adjoin corner revealed. The cover is to officially come off January 12 at the North American International Auto Show.
The focus assemble members signed an agreement not to share more details than GM wished revealed, but a blogger at mychevroletvolt.com has divulged some hints. Read more

Hyundai Settles 2012 MPG Issue With EPA, CARB

Hyundai Settles 2012 MPG Issue With EPA, CARB Hyundai is doing as much as it can to turn the page on its 2012 fuel rating issue.
The Korean company announced yesterday that it has entered into an agreement with the U.S. Environmental Protection Agency (EPA) and California Air Resources Board (CARB) to resolve the government’s investigation of its 2012 restatement of fuel economy ratings.
The adjustment affected approximately one-quarter of Hyundai 2011-13 model year vehicles, reducing their combined city/highway fuel economy by 1 or 2 mpg, depending on the model. According to what Hyundai has revealed of the agreement, the company will pay a $56.8 million civil penalty, forgo the use of approximately 2.7 million greenhouse gas (GHG) emission credits – the credits in place of the variation between original and restated emission data – and continue to implement a series of measures including the formation of an independent certification test assemble to oversee the automaker’s fuel economy testing, training, data management and reporting.
SEE ALSO: Hyundai Developing A Prius Fighter, Still
Additionally, Hyundai stated it will continue to audit model year 2015-16 vehicles to confirm the accuracy of their fuel economy ratings.
“Hyundai has acted transparently, reimbursed affected customers and fully cooperated with the EPA throughout the course of its investigation,” said David Zuchowski, president and CEO of Hyundai Motor America. “We are pleased to place this behind us, and gratified that even with our adjusted fuel economy ratings, Hyundai continues to lead the automotive diligence in fuel efficiency and environmental performance.”
According to the EPA Fuel Economy Trends Report, Hyundai’s adjusted fuel economy ratings are 27.2 mpg for 2011, 28.3 mpg for 2012 and 29.0 mpg for 2013 model year vehicles.
Hyundai added it believes its process for testing the fuel economy of its vehicles is consistent with government regulations and guidance, which afford broad latitude to vehicle manufacturers in determining test conditions. Outside of a data processing error related to the coastdown testing method by which Hyundai calculated resistance or “road load,” it was Hyundai’s regulatory interpretation within this broad latitude that was reliable for the ratings restatement.
Hyundai clarified it has corrected the error, and the EPA in October 2012 approved the automaker’s new fuel economy testing program.
Over the past 30 years, the EPA has acknowledged the variability of its coastdown testing, and now is working to develop new guidance for the diligence in peacefulness to improve its precision, repeatability and accuracy.
“Hyundai is committed to partnering with the government to innovate fuel economy testing procedures in peacefulness to achieve more accurate and reliable ‘real-world’ results for patrons,” said Zuchowski.
Two years ago, on November 2, 2012, Hyundai announced the voluntary adjustment of fuel economy ratings for approximately one-quarter of its 2011-13 model year vehicles. In peacefulness to compensate affected customers, Hyundai provided a lifetime reimbursement program to cover the additional fuel costs associated with the rating change plus a 15 percent premium in acknowledgement of the inconvenience. Hyundai said the majority of customers affected by the ratings restatement enrolled in the automaker’s reimbursement program and are being compensated based on their actual mileage and the fuel costs for the region in which they live.
Hyundai through a recent class action settlement, existing the option of a release lump sum cash payment for those customers who would rather not return to a dealership to have their mileage verified.

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Hyundai Developing A Prius Fighter, Still

Hyundai Developing A Prius Fighter, Still As Hyundai seeks to diversify its alternative energy strategy, the Korean automaker has said it will develop an alternative to Toyota’s Prius.
“We will take the lead in the future by raising the competitiveness of our environment-forthcoming cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars,” Hyundai Motor CEO Kim Choong-ho.
Or so it says. While the car has been spoted under development, and this tale is making the rounds, a similar tale of a Prius competitor was reported in 2010.
It’s safe to say it’s not a new thought, and has been a long time coming, but it appears it will be here eventually.
Hyundai has also been candid in the past against plug-in hybrids, but does have a regular full hybrid version of its Optima sedan (pictured).
It also is out in adjoin with a Tucson Fuel Cell Electric Vehicle leased in California from $499. This technology was what led Hyundai’s chief to say plug-in cars make less sense than fuel cell technology.
The news of a Hyundai Prius fighter comes as Toyota’s existing third-generation car is nearing replacement. Toyota says it will have a new Prius that’s sportier, gets better mileage, and improves overall on the existing formula.
It’s due late next year, and may get 10-percent or better economy over the EPA rating of 50 combined now, at least that is a goal.
Kia declined to say when it would release its Prius-styled alternative but will be its first “dedicated” hybrid – that is one designed only as a hybrid like the Prius is now.

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