What Led Volkswagen To Use Emission Cheats

What Led Volkswagen To Use Emission Cheats As the tale of Volkswagen’s emission defeat devices continues to unfold, details on how the diesel engines were rigged and which cars are affected are slowly coming to light.
But executives within the carmaker – along with others involved with the investigation – have said very modest on what motivated Volkswagen Assemble to install these cheats on more than 11 million cars worldwide. Like many scandals that have come before, the trigger of Volkswagen’s “dieselgate” appears to be rooted in money.
Over the last decade, Volkswagen had been struggling to gain a solid footing in the U.S. diesel market. The perception that diesel emitted more pollution than gasoline engines, tumultuous diesel fuel prices and the cost of diesel technology proved challenging to overcome.
This ad for Volkswagen proudly describes the TDI engine as “clean diesel.” Promise not kept.
To help boost sales, Volkswagen started a marketing campgain labeling its powertrain as “clean diesel.” The ads seemed effective.
“In 2012, Volkswagen’s U.S. sales volume rose to the highest level since 1973,” noted Timothy Cain, an analyst that tracks vehicle sales for GoodCarBadCar.net.
Sales numbers refused to solidify for the company, as Business Insider noted just two years later:
“Volkswagen recently announced that its U.S. auto sales dropped by a staggering 22 percent in June,” Business Insider reported in June 2014. “This will mark the fourth time in the last six months that the brand has experienced a double-digit fall in sales.”
Volkswagen’s share of the U.S. diesel market was quick ground, though. Last year, Car and Driver noted that 75 percent of all diesels cars sold in 2013 were a Volkswagen.
But at the same time Volkswagen was working to maintain its market share, the cost of efficient diesel engines was chipping away at its profits.
“The problem for VW was that cutting NOx [nitrogen oxides] is expensive,” said Automotive News‘ Nick Gibbs. “Analysts from Exane BNP Paribas estimate that reduction technologies have risen from around 700 euros ($790) per vehicle to meet Europe’s Euro5 emissions targets to 1,300 euros for Euro6, which has just come into force this month.”
SEE ALSO: Volkswagen Was Warned in 2007 By Bosch In this area Illegal Software
When comparing markets, Alberto Pisoni, a director with Genera Motors Powertrain in Europe, said lower unit sales and more stringent emissions regulations make the U.S. the “most challenging” diesel market.
“When you have a larger scale for your product then for sure there is a benefit,” commented Pisoni.
For other auto manufacturers trying to mix together low-emission technology in an appealing, competitive vehicle, the reality of Volkswagen’s pressure to use a defeat device could become a warning against using diesel. Gibbs clarifies why:
“The knowledge that arguably the world’s technology leader in diesels can’t make the U.S market work without cheating could now repel other makers.”

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HyFive Partners With BMW, Daimler, Honda, Hyundai, And Toyota

HyFive Partners With BMW, Daimler, Honda, Hyundai, And Toyota As part of the HyFive project, five manufacturers have agreed to install a total of 110 hydrogen fuel cell vehicles in Europe with the goal of developing new clusters of hydrogen refueling stations.
Leading motor manufacturers, hydrogen fuel suppliers, the Mayor of London’s Office and energy consultancies from around the globe are signing up, said the HyFive project.
HyFive stands for Hydrogen For Innovative Vehicles.
The initial European locations will be Bolzano, Copenhagen, Innsbruck, London, Munich and Stuttgart.
Other locations are being sought for three new hydrogen stations in London, one in Aarhus and in Odense (Denmark) and one in Innsbruck (Austria). They are expected to be operational by 2015, by which time some of the manufacturers in the partnership will have started to place hydrogen fuelled cars on sale in some European markets.
The Mayor of London’s Office is coordinating the £31 million project, which has been signed by BMW, Daimler, Honda, Hyundai and Toyota as well as hydrogen fuel companies including Air Products, Copenhagen Hydrogen Arrangement, ITM Power, Linde and OMV. Other signatories include Element Energy, PE INTERNATIONAL, the Institute for Innovative Technology and the European Fuel Cell and Hydrogen Joint Undertaking.
HyFive said the motor manufacturers who are part of this project are working on developing and demonstrating hydrogen powered fuel cell cars. The prospect of these apt more widely available is now seen as increasingly likely as the now high cost of the technology falls and hydrogen powered vehicles become affordable.  Supporters of the new technology point to the rapid re-fuelling times for hydrogen cars and their potential to cover over four hundred miles before needing to be re-fuelled. They also believe that fuel cells will have the skill to be scaled up to run larger vehicles such as buses or trucks.
“To sell this technology we need to show Londoners and the wider world that it is not knowledge fiction,” said the Mayor of London, Boris Johnson. “By building the vehicles and the filling stations and allowing public to kick the tires we will be able to exhibit that hydrogen is a viable option and that London is at the forefront of efforts to make it so.”
Hydrogen infrastructure will be built crosswise several countries as part of this European project. Filling stations will be built and operated in Denmark, Sweden, Germany, Austria and Italy, as well as in London. HyFive  added an advantage for the new technology is that these stations will share internationally agreed fuel and re-fuelling standards. All of the partners in the project see the initial investment to build small clusters of stations as key to quick the research knowledge that will exhibit the viability of hydrogen fuelled vehicles.

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