New Chevrolet Volt Ads Attack Nissan Leaf, Toyota Prius

New Chevrolet Volt Ads Attack Nissan Leaf, Toyota Prius  
Compared to the 2016 Chevy Volt, a Nissan Leaf could leave you stranded, and it’s at least far from range-anxiety free. Similarly, the 2016 Toyota Prius uses 1990s tech in its NiMh battery.
These assertions are not ours, but, but the gist of new attack advertisements Chevrolet has in store to wake public up to the new 53-mile EV range, Volt. The ads are set to debut online this fall, and also on TV.
“We’re going to go head-to-head with Leaf and Prius,” said Chevrolet’s global chief marketing officer, Tim Mahoney in a report by Ad Age. “The ads allow Chevrolet to talk in one way and they allow Chevrolet’s personality to come through. We’re going to be taking more risks.”
This revelation was given to journalists in San Francisco as the automaker has begun shipping first units to California and 10 other states following California emissions rules, and where Mahoney says it has sold the best.
2016 will be a small model year, the rest if the U.S. will get a 2017 model year beginning next spring, but meanwhile the offensive is on.
The Volt, launched its first generation in 2011 and was nearly hidden in plain sight. The car came on te heels of a bankruptcy, bailout, restructuring, and the Volt was a poster child for Republican election hopefuls because Obama backed it.
Chevrolet caught lots of criticism for not marketing it effectively nationwide, and even seemed to tuck its tail between its legs, revealing in January 2014 it has stopped advertising Volt outside California and tech fairs where public could comprehend its value.
Despite that, the Volt was, when objectively examined, really disruptive and now ads themselves will be disruptive for generation two in a mildly confrontational sort of way.
This psychology will include a scene with Leaf drivers stuck between floors in an elevator, an unnerving encounter, to get the point crosswise of an EV being stuck. Getting caught out of juice in a world oriented toward gasoline is no fun – especially when recharging takes a while for the Leaf unless you run out coincidentally at one of the few level 3 quick chargers out there.
What was not reported is the new 2016 Leaf will offer as much as 106 miles range – no doubt to counter the upgraded Volt as Leaf sales have start to fade compared to last year.
And the new Prius will son be shown in a higher-efficienct “eco” version which may have li-ion battery pioneered since 2012 in the plug-in Prius – and it will have superior fuel economy.
But the extended-range electric Volt is unique with skill to run on electricity then seamlessly switch to its 1.5-liter gas engine for hybrid mode.
Those who get it, well, they get it. But Chevrolet is trying to get past a public with apparent Volt blindness to see whether it can beat analysts predictions on tepid sales.
Mahoney said the attack ad thought is part of a “shattering perceptions” strategy that has increased brand perception by 3 percent.
The base Volt starts at $33,995, in this area $1,115 less than last year while delivering significantly longer EV range, and better mileage in gas operation at 42 mpg.
Ad Age

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Californians Granted 15,000 More Green HOV Stickers

Californians Granted 15,000 More Green HOV Stickers Legislation was approved Monday permitting an extension to the soon-to-be-reached cap on California’s “green” stickers which allow solo HOV lane access to plug-in hybrids.
The state spending plot legislation, AB 95, includes provision for raising the upper limit from 70,000 stickers to 85,000. It is now awaiting Governor Jerry Brown’s signature by July 1.
It’s said he will sign the bill, and the go follows a last-minute push to buy some time for a cap which had already been raised from 40,000 stickers.
Source: California ARB which also provides a list of eligible cars.
On June 8, the California Air Resources Board announced the end was drawing near, as the program due to expire Jan. 1, 2019 or at 70,000 – whichever comes first – saw the number 70,000 coming first with 68,343 stickers accounted for.
Temporary Reprieve
A reprieve has effectively been place in motion, if only for a finite time longer, for buyers of cars like the BMW REx, Ford C-Max Energi, and – importantly – the 2016 Chevy Volt.
Chevrolet depends on this perk to its patrons to go 40-50 percent of its extended-range EV, and the new car is pending with buyers lined up. Now they can have their stickers.
How long the new stickers may last, and whether they will increase the limit again is uncertain. Read more

New Jersey Bans ‘Rolling Coal’

New Jersey Bans ‘Rolling Coal’ New Jersey Gov. Chris Christie recently signed into effect legislation that makes it illegal to modify any diesel vehicle, exhaust, or equipment that would increase the quantity of soot, pollution, or smoke into the air.
This in turn bans what’s known as “rolling coal,” which is when an owner bypasses the stock clean air restrictors allowing the vehicle to banish black smoke when revving the engine or accelerating.
As points out though, this bill might redundant to the already in place State Department of Environmental Regulations law, which says that “vehicles ‘shall not emit visible smoke, whether from crankcase emissions or from tailpipe exhaust, for a period in excess of three consecutive seconds.”
Thus, notes em>Automobile, the U.S. Environmental Protection Agency has always said rolling coal is illegal and federal law disallows modifying diesels in way that would increase pollution.
SEE ALSO: New Bill Proposes $5,000 Fine For Diesels “Rolling Coal”
In stipulations of fines there hasn’t been any information in regards to them yet, as they will be up to the Department of Environmental Protection to determine.
Other states aren’t far behind New Jersey when it comes to restricting this increased pollution, Illinois recently introduced a bill that would fine those caught rolling coal $5,000.
Here’s an example of a diesel truck rolling coal. Read more

Nissan Leaf Sales Slightly Down In April; Chevy Volt Sales Slightly Up

Nissan Leaf Sales Slightly Down In April; Chevy Volt Sales Slightly Up April saw a bit of a turnabout with Nissan Leaf sales dropping month over month while Chevy Volt sales went up but the Leaf is still holding its lead as America’s best-selling plug-in car since launch.
Last month Nissan reported 1,553 Leafs sold compared to 1,817 in Development and Chevrolet delivered 905, a comparable numerical swing in the upward direction next to 639 in Development.
Last month the Leaf assumed the lead after many months of catching up to Volt’s sales lead, and their cumulative sales tally since respective December 2010 launches puts the Leaf presently still head at 77,960 sales versus the Volt at 76,136 – if it really matters at this point.
It was a tradition from the start to track these two, but as gen-two Volt prepares for launch September or October and Leaf holds the fort until late 2016 for 2017 we may see a trading places again. Beyond this the novelty calling for simplistic comparisons may wear off as the mainstream is slowly catching on to respective pros and cons.
Yesterday we reported the Idaho National Laboratory showed Volt drivers traveled 94-percent the range of Leaf drivers on electricity alone in one year importance the original Volt “extended-range EV” is effective.
The 2016 Volt is due to increase daily range potential by 25-30 percent and buyers are waiting for that car which may prove to be the best gas saver on the road among mainstream-priced plug-in cars if current real-world pouring trends hold out.
A Volt is basically an EV with its own charging station on board. If you run the battery dry it keeps going on gas, not so with a pure BEV. If a BEV’s range is “84 miles” that is not how far you can drive it unless you time it perfectly to a charger, but more likely you must maintain a cushion to get it to the charger.
A 50-mile Volt will go 50 miles. An 84-mile Leaf will go as far as you are comfortable up to that limit.
Of course when 200 mile BEVs start screening up as soon as October 2016, a trading of places may yet again start to happen in the favor of pure EVs.
But for now, as always, the automakers’ job is to go iron.
Last month both Chevrolet and Nissan were in succession promos to sell what they have on the lot at this point.
Chevrolet has increased rebates discounted the car’s monthly lease prices from $299 down to $249, while Nissan in April started offering its “No Charge to Charge” in two new markets in Indianapolis and Fresno, California.

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Are Hybrid Buyers Shifting Away?

Are Hybrid Buyers Shifting Away? A report says it looks like less than half hybrid car owners are trading-in towards another alternative fuel vehicle these days.
Car buyers are trading in hybrid and electric cars for SUVs at a higher rate than ever before, according to a new analysis from
The publication’s analysis offers a look at how today’s gas prices are drawing hybrid and EV owners toward gas-guzzling vehicles at an accelerated pace over recent years.
SEE ALSO: What Can We Expect For The 2016 Prius?
According to numbers published by, in this area 22 percent of public who have traded in their hybrids and EVs in 2015 bought a new SUV. This number represents a astute increase from 18.8 percent last year, and it is nearly double the rate of 11.9 percent three years ago.
Overall, 45 percent of this year’s hybrid and EV trade-ins have gone toward the buy of another alternative fuel vehicle, down from over 60 percent in 2012.
By no means before have loyalty rates for alt-fuel vehicles fallen below 50 percent, stated
“For better or worse, it looks like many hybrid and EV owners are driven more by financial motives rather than a responsibility to the environment,” said Director of Diligence Analysis Jessica Caldwell. “Three years ago, when gas was at near-record highs, it was a lot simpler to rationalize the price premiums on alternative fuel vehicles. But with today’s gas prices as low as they are, the math just doesn’t make a very compelling case.”
To underscore the point, Edmunds calculates that at the peak average national gas price of $4.67/gallon in October 2012, it would take five years to break even on the $3,770 price variation between a Toyota Camry LE Hybrid ($28,230) and a Toyota Camry LE ($24,460). At today’s national average gas price of $2.27/gallon, it would take twice as much time (10.5 years) to close the same gap.
EVs and hybrids accounted for 2.7 percent of all new car sales in the first quarter of 2015, down from 3.3 percent during that same period last year. The share of SUVs, meanwhile, has increased from 31.8 percent in Q1 2014 to 34.2 percent in Q1 2015.

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BMW REx Gets Software Update Following Consumer Reports Testing

BMW REx Gets Software Update Following Consumer Reports Testing Yesterday BMW’s i3 received a software update to fix an issue regarding the battery’s reserve power level.
The action followed a review by Consumer Reports which – despite earning one of CR’s highest scores among electric cars – was found to have a serious glitch with the range-extended version during road testing prompting BMW to respond.
The update will allow new data on the info screen. The i3 comes in all-electric and range-extended versions, and both are equipped with an electric motor that produces 170 horsepower (127 kw) along with a 22 kwh battery pack.
The two-cylinder 34 horsepower (25-kw) range extender generates electricity when battery levels deplete. It starts when the battery is low, and in addition to the regenerated energy from coasting and braking it helps to keep levels stable at 6 percent. But in a circumstances where sustained power is needed, like climbing hills for instance, an issue was learned.
In Consumer Reports testing, a driver pulled out to pass a slower vehicle after a lengthy hill climb when the reserve battery ran out, cutting all the power to the vehicle stranding him in the oncoming traffic lane.
According to Consumer Reports, it contacted BMW and the automaker promised a key come springtime. As of yesterday’s software update it has increased the reserve power level in the battery as well as showing the battery’s state of charge.
In addition BMW will allow the i3 to use topographical information in peacefulness to prepare for upcoming terrain changes, rising the reserve power to suit it and ironing out the previously mentioned reserves quandary.
Consumer Reports

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US Won’t Reach Goal of 1 Million EVs in 2015

US Won’t Reach Goal of 1 Million EVs in 2015 In his 2011 State of the Union address, President Barack Obama said he wanted the U.S. to become the first country with one million plug-in electrified vehicles (PEVs) on the road, targeting the end of this year for his goal.
With fewer than 300,000 plug-in hybrids and all-electric vehicles sold since then, but, it appears the country will fall small.
Energy Secretary Ernest Moniz said he remains optimistic, but, that the country isn’t far from hitting the 1-million mark.
“We’re going to be a few years after the president’s aspirational goal of the end of 2015, but I reckon that we are within a few years of reaching that goal,” Moniz told the Detroit News last week.
Between 2011 and 2014, green car analyst Alan Baum says 295,322 electrified vehicles have been sold. This total includes both plug-in hybrid electric (PHEV) and battery electric vehicles (BEVs).
Moniz had hoped for a quicker decrease in costs, encouraging more patrons to consider EVs. Gas prices have also place a damper on sales of alternative-fuel vehicles, with gasoline dropping below $2.00 a gallon for the first time in six years.
SEE ALSO: California Leads the Way in Electric Vehicle Sales
In 2011, the president’s office recognized that a goal of one million electrified vehicles was ambitious, but had plotting strategic financial help would encourage more patrons to buy EVs.
“While it appears that the goal is within reach in stipulations of production room, initial costs and lack of familiarity with the technology could be barriers. For that reason, President Obama has proposed steps to accelerate America’s leadership in electric vehicle deployment, including improvements to existing consumer tax credits, programs to help cities prepare for growing demand for electric vehicles and strong support for research and development,” stated a 2011 report from the Department of Energy.
The report estimated that 120,000 Chevrolet Volts would sell each year, with 505,000 sold by the end of 2015. The predicted five-year total for Nissan Leaf was 300,000 units. Sales from Fisker Karma, Ford, Tesla, Navistar, Smith Electric and Reckon City were included in the forecast.
In actuality, only 55,357 PHEV and 63,325 BEVs sold in 2014, diminishing far small of the report’s predicted 368,000 for the year. In this area 18,800 Volts sold last year (a decrease of 4,300 from the year before). Leaf increased its market share with 30,000 sales, and Tesla placed third with 16,550 sales of the Model S. Electrified vehicles from Ford, Toyota, BMW, Cadillac, Honda, Porsche, Mercedes, Smart, Volkswagen, Fiat and Mitsubishi accounted for remaining units.
Production for Fisker’s plug-in hybrid is still on hold, but. The 2011 report had predicted that the company would add 85,000 units to the 2014 sales forecast.
The Detroit News

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17,993 BMW i Models Delivered In 2014

17,993 BMW i Models Delivered In 2014 The BMW Assemble sold over two million vehicles in 2014, including 17,793 BMW i vehicles.
2014 was the best year ever for the BMW brand, said the company. Deliveries of BMW vehicles totaled 1,811,719, an increase of 9.5 percent on the previous year (1,655,138). Sales in December also achieved a new high, up 14.2 percent on the same month last year (177,954 / prev. yr. 155,835).
Around 17,800 customers have taken delivery of BMW i vehicles in 2014, added BMW. Global deliveries of the BMW i3 totaled 16,052; nearly three-quarters of those sales occurred in the second half of the year, following the vehicle’s late-spring market launch in several major markets including the USA.
The keys to a total of 1,741 BMW i8s have been handed over to customers since it went on sale in the summer, continued BMW.
SEE ALSO: New EV / PHEV BMW i Home Charging Station
The company added due to this BMW i success, their production continues to ramp up.
“Our production lines in Leipzig are highly flexible and we have switched more production to the i8 to reduce customer waiting times to a better level,” said Harald Krüger, Limb of the Board of Management of BMW AG reliable for Production. “Meanwhile, more than 100 BMW i3’s leave the plant each day. The BMW Assemble is the first automotive company to manufacture using significant quantities of carbon fiber in series production and the success of these cars speaks for itself.”
In its first full year on the market, the BMW 2 Series Coupé has been delivered to a total of 27,933 customers while 13,091 customers have taken delivery of the 2 Series Active Tourer during the three months it has been on sale.
Sales of the well known BMW 3 Series were up on last year, totaling 476,792 (previous year 467,672 / plus 2.0 percent). Deliveries of the BMW 4 Series models totlled 119,580 in 2014.
The BMW 5 Series saw sales increase 1.7 percent this year, with a total of 373,053 delivered to customers worldwide (prev. yr. 366,992).
The BMW X4, which went on sale in July, has been delivered to 21,688 customers while the new third-generation of the BMW X5 has increased sales by 37.4 percent compared to last year (147,381 / prev. yr. 107,231).

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