What Led Volkswagen To Use Emission Cheats

What Led Volkswagen To Use Emission Cheats As the tale of Volkswagen’s emission defeat devices continues to unfold, details on how the diesel engines were rigged and which cars are affected are slowly coming to light.
But executives within the carmaker – along with others involved with the investigation – have said very modest on what motivated Volkswagen Assemble to install these cheats on more than 11 million cars worldwide. Like many scandals that have come before, the trigger of Volkswagen’s “dieselgate” appears to be rooted in money.
Over the last decade, Volkswagen had been struggling to gain a solid footing in the U.S. diesel market. The perception that diesel emitted more pollution than gasoline engines, tumultuous diesel fuel prices and the cost of diesel technology proved challenging to overcome.
This ad for Volkswagen proudly describes the TDI engine as “clean diesel.” Promise not kept.
To help boost sales, Volkswagen started a marketing campgain labeling its powertrain as “clean diesel.” The ads seemed effective.
“In 2012, Volkswagen’s U.S. sales volume rose to the highest level since 1973,” noted Timothy Cain, an analyst that tracks vehicle sales for GoodCarBadCar.net.
Sales numbers refused to solidify for the company, as Business Insider noted just two years later:
“Volkswagen recently announced that its U.S. auto sales dropped by a staggering 22 percent in June,” Business Insider reported in June 2014. “This will mark the fourth time in the last six months that the brand has experienced a double-digit fall in sales.”
Volkswagen’s share of the U.S. diesel market was quick ground, though. Last year, Car and Driver noted that 75 percent of all diesels cars sold in 2013 were a Volkswagen.
But at the same time Volkswagen was working to maintain its market share, the cost of efficient diesel engines was chipping away at its profits.
“The problem for VW was that cutting NOx [nitrogen oxides] is expensive,” said Automotive News‘ Nick Gibbs. “Analysts from Exane BNP Paribas estimate that reduction technologies have risen from around 700 euros ($790) per vehicle to meet Europe’s Euro5 emissions targets to 1,300 euros for Euro6, which has just come into force this month.”
SEE ALSO: Volkswagen Was Warned in 2007 By Bosch In this area Illegal Software
When comparing markets, Alberto Pisoni, a director with Genera Motors Powertrain in Europe, said lower unit sales and more stringent emissions regulations make the U.S. the “most challenging” diesel market.
“When you have a larger scale for your product then for sure there is a benefit,” commented Pisoni.
For other auto manufacturers trying to mix together low-emission technology in an appealing, competitive vehicle, the reality of Volkswagen’s pressure to use a defeat device could become a warning against using diesel. Gibbs clarifies why:
“The knowledge that arguably the world’s technology leader in diesels can’t make the U.S market work without cheating could now repel other makers.”

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US Volkswagen Chief, Other Leaders Expected to be Dismissed

US Volkswagen Chief, Other Leaders Expected to be Dismissed More high-level executives are expected to be dismissed at Volkswagen over the diesel emissions scandal.
VW’s U.S. CEO, Michael Horn (seen above), is expected to be let go along with Audi R&D boss Ulrich Hackenburg and Porsche engine chief Wolfgang Hatz according to German publication Bild. VW brand development chief Heinz-Jakob Neusser is also expected to be mandatory out, according to Spiegel.
A special position on the management board is being made for a new U.S. chief, the most likely candidate for which is Winfried Vahland, chief executive of VW’s Skoda division.
SEE ALSO: Volkswagen’s Diesel Scandal Could Bring Positive Changes To the Automotive Diligence
All of these decisions will be made at a meeting of the supervisory board on Friday. A successor for ex-CEO Martin Winterkorn, who resigned in the wake of the scandal, will also be named during the meeting. Rumor has it that the head of Porsche, Matthias Müller, will be named to the top position.
“Internal Assemble investigations are long-lasting at a high tempo,” said VW’s executive board in a statement. “All participants in these proceedings that has resulted in unmeasurable harm for Volkswagen, will be subject to the full consequences.”
The scandal started when the Environmental Protection Agency (EPA) issued a report claiming that VW had installed defeat devices in 2.0-liter four-cylinder diesel engines which allowed them to run much cleaner during emissions testing, while in everyday pouring they were emitting 10 to 40 times more NOx than allowed. Since then, Volkswagen admitted to using the cheating software in roughly 11 million vehicles worldwide.
Automotive News
This article originally appeared at Rawvehicle.com

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