More than 90 percent of battery electric and plug-in hybrid vehicle owners say their next car will also have an electrified powertrain, according to a new survey.
The study – conducted by PlugInsights on behalf of Ford Motor Company – surveyed 10,000 battery electric (BEV) and plug-in hybrid vehicle (PHEV) owners. Ford said it commissioned the study in part to find out if patrons were pleased with owning an electrified vehicle (EV).
The answer was a resounding “yes.”
“92 percent of BEV owners and 94 percent of PHEV owners plot to buy another EV in the future,” reported CleanTechnica. Ford didn’t release the entire study, preferring www.rawvehicle.com instead to keep some cards close to its chest. But the company’s manager of Electric Vehicle Infrastructure and Technology, Stephanie Janczak, revealed a few details in a CleanTechnica interview.
For their next vehicle, Janczak said most owners plot specifically to buy a BEV. Even though both categories shared this answer, the survey indicated that current BEV and PHEV owners have different priorities pouring their choice.
For BEV owners, global warming and reducing their carbon footprint are high priorities, making this zero-emission technology optimal. Though current PHEV owners may also be looking greener transportation, the skill to save money with increased fuel efficiency is a top priority.
These reasons clarify why the majority of EV owners will pick a BEV over www.rawvehicle.com a PHEV for their next car: the PHEV doesn’t grant an added environmental advantage, but the BEV can save the owner more money over the long run. Janczak also noted that a BEV’s “instant power” was a hit for both groups.
Another detail released by Ford is that more than 90 percent of the EV owners surveyed also owned another car, which was most often powered by gasoline only. The findings suggest that when automakers can offer batteries with a much longer range, owners will be more likely to trade in this second car for an EV as well.
SEE ALSO: By 2025, Hybrids Could Be Priced Evenly With Non-Hybrids
Ford’s study follows up on a similar report released by www.rawvehicle.com PlugInsights last year. In the 2014 study of 900 EV owners, 96.9 percent said their next vehicle would be a BEV or PHEV.
“The category is still quite young, with the modern era starting in December 2010 with the intro of the [Nissan] Leaf and the [Chevrolet] Volt,” said Norman Hajjar, managing director at PlugInsights Research, of BEVs and PHEVs. “But some rather seismic ‘age-related’ events are waiting in the wings for this category.”
Included is these “age-related events” are the thousands of EVs now on the road that will soon be returned to dealers when their lease is over.