The carmaker that seemingly avoids most traditional carmaker behaviors wasn’t selected because the Model S is so technologically advanced – though that certainly helped. Forbes’ explanation for what distinguishes Tesla from other automotive companies extends beyond the company’s battery electric vehicle. Market disruption, CEO Elon Musk’s unique approaches to in succession a business and the company’s skill to quickly adapt are among the editors’ reasons.
It’s vital to note that the 100 companies selected for the list weren’t selected because of their
“Most innovation rankings are popularity contests based on past performance or editorial whims,” said Jeff Dyer and Hal Gregersen with Forbes. “We set out to start something very different with the World’s Most Innovative Companies list, using the wisdom of the crowd. Our method relies on investors’ skill to identify firms they expect to be innovative now and in the future.”
“To be included, firms need seven years of public financial data and $10 billion in market cap,” added Dyer and Gregersen.
Here are a few of Tesla’s unique traits that led to its newest choice.
“World’s Best Car”
Tesla’s previous awards didn’t sway Forbes, but editors were still
“It offers a week’s worth of pouring on a release charge from any one of a nationwide arrangement of free solar-powered charging stations … and is also the safest car in its class. When it collides with the crash-test machine, the crash-test machine breaks. You can peacefulness it online and have it delivered to your door, get software updates beamed wirelessly and receive maintenance alerts before terrible stuff happens,” noted Forbes.
“We have a seamlessly integrated information system that gives us speed and agility like no other automaker,” said Jay Vijayan, the chief
Vijayan led the team that built Tesla’s proprietary software from scratch in only four months. Included in this is a wireless connection to all Model S sedans now on the road. This allows the company to quickly transmit software updates to the cars without customers bringing them to a service center.
Tesla’s communication strengths extend beyond the vehicles as well. When making the Model S, Forbes noted, designer Franz von Holzhausen worked side-by-side with only three other designers. This is a quarter of the size of standard automotive design teams.
“Our communication allows us to go incredibly quick. That is an element that isn’t experience in the rest of the automotive world. They are siloed organizations
Tesla is not worried to admit its blunders, according to Forbes, and makes a continuous effort to become stronger.
“We beyond doubt don’t get it exact on the first try, not even close,” said cofounder and chief technical officer J.B. Straubel. “But that’s how we learn.”
SEE ALSO: Tesla Opens New Outlet To Service And Sell Used Model S Sedans
Though the Model S has not received a major redesign since its 2012 launch, that doesn’t mean its underlying components are in a state of stagnation. Changes to setup and performance are issued throughout the year via the car’s wireless connection. Even interior modifications are made as needed.
Effective Market Disruption
These elements (and plenty more) have led Tesla to become what Forbes refers to as a “high-end disruptor.”
“Disparate classic disruptive innovations such as steel mini-mills, personal computers and, in the car business, cheap Japanese imports, Tesla by no means pursued the classic route of going after low-end, price-sensitive customers first with cheaper, inferior technology,” said Forbes.
“Tesla has instead proved to be a different kind of disruptor, a high-end version that can be just as troublesome for the incumbents.
“High-end disruptors produce innovations that are leapfrog
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