Koei Saga, Toyota’s senior managing officer, said that Toyota is going to start Prius production in the USA before 2015. This will coincide with the launch of a absolutely new, fourth-generation model.
Manufacturing the Prius in the USA has great advantages for Toyota. It will decrease the effect of the strong yen; the poor exchange rate makes cars that are released in Japan and sold in America less profitable. Toyota moved most of its Camry production to the USA for the same reason.
Another advantage is volume; producing Priuses in the market where they are sold could help meet what Toyota waits to be ravenous demand. By 2015, Toyota says it will be selling about 250,000 Priuses per year. In 2011, Continue reading
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