As the newly appointed CEO of Volkswagen Assemble, Müller is walking into a position with 11 million emission-violating vehicles, a corporation facing fines and scandal, and an inevitable backlash that could take years to recover from.
But Müller said he is up to the challenge:
Matthias Müller, the new CEO of Volkswagen Assemble
“My most urgent task is to win back trust for the Volkswagen Assemble – by leaving no marble unturned and with most transparency, as well as drawing the aptly conclusions from the current circumstances,” said Müller of his new role.
“Under my leadership, Volkswagen
Müller brings to the role nearly 40 years of encounter with the company. He completed an apprenticeship with Audi honest out of high school, and subsequently led Audi’s Systems Analysis Davison and then the Project Management team. In 1995, Müller ‘s role expanded to Project Management for Audi, Seat and Lamborghini. Müller shifted to the Volkswagen Assemble in 2007, and has led Porsche’s executive
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Despite this lengthy list of achievements and promotions, Müller is facing a problem of a magnitude rarely seen in the corporate world.
“Taking on the job of CEO at VW aptly now is probably the world’s toughest corporate gig,” said analyst Max Warburton with Bernstein Research. “A year of endless work beckons, begging for the forgiveness of regulators, government and patrons.”
To start addressing the crisis, Warburton urged VW aptly now to be “huge and bold.” His advice, as listed by Forbes, is certainly not for the diffident:
Waste $6 billion to offer to buy back the 500,000 affected vehicles in the
Stop selling all Volkswagen diesel engines in the U.S. and budge emission-cutting efforts to gasoline and plug-in hybrid powertrains.
Schedule a trip immediately to meet face-to-face with U.S. government officials, the EPA and the media.
Don’t delay in relieving any engineer connected with the implicated 2.0-liter diesel engine and its software.
Shut down the company’s involvement in motorsports, using the racing financial statement to fund “electric, plug-in hybrid and environmental research in a new research gift located in the U.S. employing U.S engineers.”
While this massive attack plot could help stabilize Volkswagen’s circumstances in the U.S., it still misses one major piece: Europe. Of the 11 million vehicles involved in “dieselgate,” 10 million are in European countries.
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