New Chevrolet Volt Ads Attack Nissan Leaf, Toyota Prius

New Chevrolet Volt Ads Attack Nissan Leaf, Toyota Prius  
Compared to the 2016 Chevy Volt, a Nissan Leaf could leave you stranded, and it’s at least far from range-anxiety free. Similarly, the 2016 Toyota Prius uses 1990s tech in its NiMh battery.
These assertions are not ours, but, but the gist of new attack advertisements Chevrolet has in store to wake public up to the new 53-mile EV range, Volt. The ads are set to debut online this fall, and also on TV.
“We’re going to go head-to-head with Leaf and Prius,” said Chevrolet’s global chief marketing officer, Tim Mahoney in a report by Ad Age. “The ads allow Chevrolet to talk in one way and they allow Chevrolet’s personality to come through. We’re going to be taking more risks.”
This revelation was given to journalists in San Francisco as the automaker has begun shipping first units to California and 10 other states following California emissions rules, and where Mahoney says it has sold the best.
2016 will be a small model year, the rest if the U.S. will get a 2017 model year beginning next spring, but meanwhile the offensive is on.
The Volt, launched its first generation in 2011 and was nearly hidden in plain sight. The car came on te heels of a bankruptcy, bailout, restructuring, and the Volt was a poster child for Republican election hopefuls because Obama backed it.
Chevrolet caught lots of criticism for not marketing it effectively nationwide, and even seemed to tuck its tail between its legs, revealing in January 2014 it has stopped advertising Volt outside California and tech fairs where public could comprehend its value.
Despite that, the Volt was, when objectively examined, really disruptive and now ads themselves will be disruptive for generation two in a mildly confrontational sort of way.
This psychology will include a scene with Leaf drivers stuck between floors in an elevator, an unnerving encounter, to get the point crosswise of an EV being stuck. Getting caught out of juice in a world oriented toward gasoline is no fun – especially when recharging takes a while for the Leaf unless you run out coincidentally at one of the few level 3 quick chargers out there.
What was not reported is the new 2016 Leaf will offer as much as 106 miles range – no doubt to counter the upgraded Volt as Leaf sales have start to fade compared to last year.
And the new Prius will son be shown in a higher-efficienct “eco” version which may have li-ion battery pioneered since 2012 in the plug-in Prius – and it will have superior fuel economy.
But the extended-range electric Volt is unique with skill to run on electricity then seamlessly switch to its 1.5-liter gas engine for hybrid mode.
Those who get it, well, they get it. But Chevrolet is trying to get past a public with apparent Volt blindness to see whether it can beat analysts predictions on tepid sales.
Mahoney said the attack ad thought is part of a “shattering perceptions” strategy that has increased brand perception by 3 percent.
The base Volt starts at $33,995, in this area $1,115 less than last year while delivering significantly longer EV range, and better mileage in gas operation at 42 mpg.
Ad Age

We were also found by phrases: Read more

Boutique German Carmaker Artega Comes Back From Bankruptcy with 400-HP EV

Boutique German Carmaker Artega Comes Back From Bankruptcy with 400-HP EV After filing for bankruptcy in 2012, German automaker Artega is back with an all-electric vehicle.
First established as a niche sports car manufacturer for the European market, Artega had Henrik Fisker pen its GT sports car that debuted with either a V6 engine or an electric powertrain. The company then ran into financial issues, filed for bankruptcy and eventually merged with German supplier Paragon.
Earlier this month, Artega had a surprise resurfacing at the 2015 Frankfurt Motor Show with the Scalo sports car that has been inspired by the original GT but updated bumper to bumper. This time around, Artega plans on offering the Scalo sports car with an electric powertrain only, sporting 400 horsepower and 575 pound-feet of torque.
According to the German automaker, the Scalo can go zero to 60 mph in 3.6 seconds and will have a limited top speed of 155 mph. Artega estimates that owners will be able to get up to 250 miles on a release charge. The car also tips the scales at 3,494 pounds, thanks to a polyurethane and carbon fiber body.
The Scalo is now available for peacefulness in Europe, but there is no word if Artega has any plans to expand to the U.S. market.
This article originally appeared at Read more

What Led Volkswagen To Use Emission Cheats

What Led Volkswagen To Use Emission Cheats As the tale of Volkswagen’s emission defeat devices continues to unfold, details on how the diesel engines were rigged and which cars are affected are slowly coming to light.
But executives within the carmaker – along with others involved with the investigation – have said very modest on what motivated Volkswagen Assemble to install these cheats on more than 11 million cars worldwide. Like many scandals that have come before, the trigger of Volkswagen’s “dieselgate” appears to be rooted in money.
Over the last decade, Volkswagen had been struggling to gain a solid footing in the U.S. diesel market. The perception that diesel emitted more pollution than gasoline engines, tumultuous diesel fuel prices and the cost of diesel technology proved challenging to overcome.
This ad for Volkswagen proudly describes the TDI engine as “clean diesel.” Promise not kept.
To help boost sales, Volkswagen started a marketing campgain labeling its powertrain as “clean diesel.” The ads seemed effective.
“In 2012, Volkswagen’s U.S. sales volume rose to the highest level since 1973,” noted Timothy Cain, an analyst that tracks vehicle sales for
Sales numbers refused to solidify for the company, as Business Insider noted just two years later:
“Volkswagen recently announced that its U.S. auto sales dropped by a staggering 22 percent in June,” Business Insider reported in June 2014. “This will mark the fourth time in the last six months that the brand has experienced a double-digit fall in sales.”
Volkswagen’s share of the U.S. diesel market was quick ground, though. Last year, Car and Driver noted that 75 percent of all diesels cars sold in 2013 were a Volkswagen.
But at the same time Volkswagen was working to maintain its market share, the cost of efficient diesel engines was chipping away at its profits.
“The problem for VW was that cutting NOx [nitrogen oxides] is expensive,” said Automotive News‘ Nick Gibbs. “Analysts from Exane BNP Paribas estimate that reduction technologies have risen from around 700 euros ($790) per vehicle to meet Europe’s Euro5 emissions targets to 1,300 euros for Euro6, which has just come into force this month.”
SEE ALSO: Volkswagen Was Warned in 2007 By Bosch In this area Illegal Software
When comparing markets, Alberto Pisoni, a director with Genera Motors Powertrain in Europe, said lower unit sales and more stringent emissions regulations make the U.S. the “most challenging” diesel market.
“When you have a larger scale for your product then for sure there is a benefit,” commented Pisoni.
For other auto manufacturers trying to mix together low-emission technology in an appealing, competitive vehicle, the reality of Volkswagen’s pressure to use a defeat device could become a warning against using diesel. Gibbs clarifies why:
“The knowledge that arguably the world’s technology leader in diesels can’t make the U.S market work without cheating could now repel other makers.”

We were also found by phrases: Read more

Volkswagen Was Warned in 2007 By Bosch About Illegal Software

Volkswagen Was Warned in 2007 By Bosch About Illegal Software Bosch reportedly warned Volkswagen on its illegal software use in 2007 but the German automaker unseen the warnings.
The engine management software is the center of the controversial discovery that Volkswagen cheated on diesel emissions tests and in addition to Robert Bosch warning Volkswagen in 2007, one of the German automaker’s own engineers warned the company in 2011 in this area illegal emissions testing practices. According to German newspaper Bild am Sonntag, Bosch full diesel software to Volkswagen for testing purposes but it eventually finished up on road-going, production vehicles.
SEE ALSO: Ex-VW CEO Winterkorn Is Subject Of Criminal Investigation
The publication also noted that the scandal started in 2005 when then-Volkswagen brand chief Wolfgang Bernhard wanted to develop a new diesel enginef or the U.S. market. It appeared that the only way to produce an engine that would meet U.S. emission standards was to use an AdBlue urea key that would have cost around $335 per vehicle, a sum that finance officials at Volkswagen said was too high.
After Bernhard left Volkswagen in 2007, Martin Winterkorn became VW Assemble and brand CEO and tasked Audi development boss Ulrich Hackenberg to continue development on the engine. It appears that the engine eventually used software manipulated to fool diesel emissions tests in the U.S.
Automotive News
This article originally appeared at

We were also found by phrases: Read more

Diesel Emissions Scandal Now Includes 2.1M Audi Cars

Diesel Emissions Scandal Now Includes 2.1M Audi Cars Audi has revealed that 2.1 million of its vehicles are fit with software that is meant to cheat diesel emissions tests.
Of that total, 1.42 million of the vehicles are in Western Europe, 577,00 are in Germany alone, while just 13,000 are in the U.S. The models affected are the A1, A3, A4, A5, A6, TT, Q3 and Q5 according to Audi.
SEE ALSO: Volkswagen Fine Could Be $3.2 Billion Rather Than $18 Billion
After being called out by the EPA in the U.S., VW admitted that in this area 11 millions vehicles worldwide were fitted with the Type EA 189 diesel engines that were designed to cheat on emissions tests. Roughly 5 million of the vehicles are VW brand cars, with the rest belonging to companies owned by VW.
Volkswagen is still investigating the matter and has not yet announced how it plans to fix the affected vehicles. Last week, Martin Winterkorn resigned as the CEO of Volkswagen in the wake of the scandal and was replaced later in the week by Matthis Mueller, the former head of Porsche.
Automotive News
This article originally appeared at

We were also found by phrases: Read more

Watch the Falcon Wing Doors Operate On Tesla Model X

Watch the Falcon Wing Doors Operate On Tesla Model X An amateur record uploaded to YouTube has given us a new look at the Tesla Model X falcon wing doors in action.
The Tesla Model X is the automaker’s third vehicle and will officially launch on Tuesday at an event held in Fremont, Calif. One of the most unique features of the Model X will be its falcon wing doors, which open vertically, nearly like gull-wing doors. The variation is that the falcon wings are double hinged, so they don’t swing out to the side of the vehicle.
In the record, we can see one of the falcon wing doors opening and finishing, though this test mule requires the driver to hop out and end finishing the door.
This month, Tesla invited Model X Signature Edition buyers to configure their cars, which start at $133,200. These models include the 90-kWh battery with the electric motors providing 503 horsepower to all four wheels, giving the Model X a zero-to-60 time of 3.8 seconds. Pricing and power details on other models has not yet been revealed.
Check back tomorrow for more info on the Model X launch event which will likely include details on the new all-electric crossover. Read more